National Sales Manager

January 1, 2024
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Job Title: National Sales Manager

Reports To: VP of Sales 

Job Type: Full-time

Position Summary:

  •  A key member of the management team and the head of sales for HISUN in the United States, the National Sales Manager will report directly to the VP of Sales of HISUN. 

  • The National Sales Manager will have full sales and network operations responsibility for the United States.

  • He or she will ensure that the organization is meeting retail, wholesale, revenue, and profitability goals by strategically leading and performing high-level sales duties personally through a skillful hands-on approach, while also providing focused direction and guidance to the field sales team, and the brand development managers. The National Sales Manager will have 9 direct reports. He or she will be expected to be a strong mentor to those on his or her sales teams. The National Sales Manager will motivate and drive his or her teams, creating cohesiveness and offering support, while harnessing friendly spirited competition so that sales managers and the organization reach their respective goals.

  • An entrepreneurial sales leader with a proven track record of exceeding sales goals and setting strategy, the National Sales Manager will be tasked with developing strategic sales plans and implementing them to enhance market share, grow sales as well as lead volume in the markets in which HISUN competes.

  • The National Sales Manager will be based at HISUN headquarters in McKinney, Texas. The National Sales Manager will be expected to be on the road between 50% to 70% of the time.

  • The National Sales Manager will have a unique professional opportunity to be part of a dynamic team and continue to establish the brand which is experiencing high growth and commanding significant market share quickly within the United States. This individual will be able to see the immediate impact of his or her work and have a personal impact and effect on the business every day.

  • Working in a dynamic, passionate environment, the National Sales Manager will have an opportunity to combine his or her passion with their professional goals.

Essential Roles and Functions:

  • Internal Sales Team Management & Development

  • To provide sales leadership and network management through internal training on sales techniques and process implementation.

  • To direct staffing, training, and performance evaluations to develop and control sales programs.

  • To build relationships at all levels, ensuring consistent communication between regional teams and information flow occurs between the HISUN HQ and the Field Sales Team.

  • To help the team with further knowledge regarding sales processes within dealerships, Retail Sales Development, finance and inventory, and delivery processes, as well as support new Dealer Development.

  • Enterprise Sales Leadership & Organizational Implementation

  • To lead the delivery of short, medium, and long-term sales targets

  • To review sales forecasting activities and set performance goals accordingly.

  • To review market analyses to determine customer needs and competitive threats.

  • To increase revenue and profitability in each sales rep’s territory

  • To develop and implement strategic sales plans to accommodate management goals, helping achieve the organizational goal.

  • To increase the company's market presence and share in fast-growing markets and promote its reputation for client satisfaction.

  • To help establish long range sales goals, objectives, sales work plans, and policies

  • To use knowledge of store design and point-of-sales to increase unit and accessories sales at dealers

  • Administration and Management of Sales Efforts with Marketing

  • To help create motivating sales campaigns to drive the achievement of our sales goals

  • To work with the marketing team to continually develop relationships and ensure appropriate funding is spent on advertising and sales leads to have the most impact on sales and best represent the HISUN brand as well as the forward direction of the organization

  • Cross-Functional Team Leadership

  • To be able to be proactive, work with and across function areas, and serve as a meaningful organizational contributor.

  • To collaborate with the organization's executive team to ensure that sales objectives are being executed in accordance with overall corporate and company goals.

  • To provide monthly, quarterly, and annual sales forecasting reviews to VP of Sales.

  • Regularly collaborate with the VP of Sales and Chief Financial Officer on sales data and budgets.

  • To interface with the After Sales Manager and Customer Service Manager, where appropriate, adopting new strategies in areas based on obtained data analytics and feedback

  • To find ways to do things more efficiently, quickly, and identify and implement process improvements in the sales environment.

Education, Experience, and Skills:

  • High school diploma required. Bachelor’s degree preferred.

  • 3 – 5 years direct sales managemnet experience

  • Powersports Industry experience is highly preferred

  • Thorough understanding of dealer financing, floor plan, and sales programs.

  • Highly proficient in Microsoft Excel, Word, and PowerPoint.

  • Experience with Salesforce and SAP is a plus.

  • Excellent verbal and written communication skills.

  • Proven analytical, mathematical, and problem-solving skills.

  • Ability to overcome objections.

  • Ability to use sound judgement and calculated decision making.

  • Excellent and efficient time management skills.

  • Ability to drive all-terrain and utility-terrain vehicles. 

  • A demonstrated track record in sales & business development leadership, within the motorcycle, automotive, and/or powersports industry.

  • One who has a deep professional understanding of dealers and the regulatory and legal matters associated with operating in such environments.

  • Experience creating greater diversity in dealership networks and working with dealers to increase sales and lead performance.

  • Professional experience in raising brand awareness and performing dealer and market research, i.e., being able to evaluate the positioning of a company and subsequently what it may require to increase revenue and market penetration

  • A proactive sales manager who has planned successful sales agendas and is highly metric-driven

  • A proven ability to provide accurate forecasting.

  • A demonstrated emphasis on developing strong partner relationships.

  • Knowledge in developing strategies to achieve sales goals; understanding an organization's strengths and weaknesses; analyzing markets and competition; identifying external threats and opportunities; and adapting strategies to changing conditions

Leadership & Management/Behavioral Competencies:

  • An independent, self-motivated yet connected sales management leader.

  • A demonstrated track record of being able to make decisions and represent his or her team, having a teaching/mentoring approach.

  • One who is process-oriented, with an ability to communicate management styles and techniques.

  • Experience in hiring, developing, motivating, and compensating a sales team in a fast-paced environment.

  • Ability to establish a collaborative, positive workplace environment and retention strategy, strengthen employee relations, develop people, and maintain a positive and constructive social situation within the company.

  • A sales management leader who is customer-centric; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; and meets commitments.

  • Demonstrated ability to identify and resolve problems in a timely manner; gather and analyze information skillfully; and develop alternative solutions.

  • A self-starter who takes independent actions and calculated risks, and looks for and takes advantage of opportunities.

  • An individual who looks for ways to improve and promote quality, and demonstrates accuracy and thoroughness.

  • Highly effective interpersonal and oral/written communication skills

  • Able to communicate goals for moving the company forward in a short period of time

Personal Characteristics:

  • Powerful, positive, and inspiring attitude.

  • Enthusiasm for and a great passion for powersports.

  • A creative, imaginative individual.

  • A high degree of personal and professional integrity and ethics

  • One who has a strong work ethic and leads by example.

  • A manager who is hungry to achieve individual and organizational objectives.

  • A collaborative, proactive team player.

  • A driven individual who has a demonstrable track record of delivering sales growth, and achieving key agreed goals and objectives.

  • One who is accountable to his or her team, colleagues, and senior management.

  • A charismatic individual who values relationship building and enjoys driving results.

  • A person with a high tolerance for ambiguity and who embraces change.

  • A visionary entrepreneur who can influence others through his or her unique approach.

  • A modest leader who possesses a low ego, and celebrates the success of the organization and others within the business

To Apply:

Please email your resume and cover letter to

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