McKinney, Texas — December 12, 2022 — HISUN Motors USA today announced the appointment of Charles Kim as Chief Product Officer, reinforcing the company’s commitment to strengthening product strategy, platform development, and go-to-market execution as it expands its presence in the U.S. powersports market.
Charles brings more than two decades of experience in product development, engineering, and business strategy across the powersports and specialty vehicle industries. He is the co-founder of Vialink Corp., a product development and engineering consultancy recognized for its early leadership in the UTV category.
Through Vialink, Charles led product strategy, industrial design, engineering, and sourcing initiatives across multiple industries, including tools, hardware, and outdoor equipment, where his work received international recognition, including a Red Dot Design Award. As the UTV category began to emerge, the company increasingly focused its efforts in powersports, driven by strong OEM partnerships and a shared passion for developing products in the off-road and utility vehicle space.
Vialink went on to become a key development partner for OEMs, supporting ground-up vehicle development, major platform refreshes, and the creation of accessory ecosystems and private-label product programs. His work included collaborations with companies such as Kawasaki, Textron, Cub Cadet/MTD, Kubota, Bocat, and KYMCO among others.
Charles is also the co-founder and creator of the SEIZMIK brand, where he led the development of a comprehensive aftermarket accessory portfolio and brand strategy that helped define the UTV accessory category. Under his leadership, SEIZMIK became a leading brand distributed through major national channels including Parts Unlimited, Tucker Rocky, and Western Power Sports, and earned multiple industry recognitions, including Vendor of the Year honors from key distribution partners. The company also supplied private-label accessory programs for major distributor brands, including QuadBoss and Moose.
Following the acquisition of SEIZMIK by Nivel, Charles joined the leadership team as Vice President of Innovation and Product Development, where he played a central role in shaping Nivel’s UTV aftermarket strategy. SEIZMIK became the cornerstone brand within Nivel’s off-road vertical, and he worked closely with leadership to identify and integrate strategic acquisitions, including SideBySideStuff.com, System 3, EPI, and High Lifter, consolidating them into a unified and scalable product portfolio. He also developed the Falcon Ridge brand to support channel-specific growth strategies while minimizing channel conflict.
In his role as Chief Product Officer, Charles will lead product strategy, platform development, and portfolio planning for HISUN Motors USA, working in coordination with global engineering resources to develop products tailored to the U.S. market and strengthen alignment between product development and go-to-market execution.
“Charles and I have had the opportunity to work together on customer programs, and I’ve seen firsthand the depth of his experience and approach to product development,” said Jason Sun, then Chief Executive Officer of HISUN Motors USA. “His understanding of the UTV category, combined with his ability to connect product, engineering, and market needs, will be a strong asset as we continue to evolve our product portfolio. We’re excited to have him join the team and help take HISUN to the next level.”
“I’m excited to join HISUN at a time when there is a strong opportunity to further develop and expand the product portfolio,” said Charles Kim, Chief Product Officer of HISUN Motors USA. “The company has significant manufacturing capabilities and global resources, and I look forward to working with the team to build a more disciplined and scalable product platform strategy, strengthen our go-to-market approach, and continue evolving the brand in the U.S. market.”
This appointment reflects HISUN Motors USA’s focus on building a more integrated and scalable approach to product development, supporting long-term growth across both dealer and retail channels.