McKinney, Texas — August 2025 — HISUN Motors USA today announced the expansion of Charles Kim’s role to Chief Product and Brand Officer, reflecting the company’s focus on strengthening its brand strategy and aligning it more closely with product development and long-term market positioning.
Since joining HISUN Motors USA as Chief Product Officer, Charles has led efforts to define and structure the company’s product portfolio, establishing a more disciplined approach to platform development, feature definition, and channel alignment. The addition of brand leadership to his role reflects the company’s recognition that product and brand must be developed together to create a more cohesive and differentiated market presence.
“Charles has brought a clear point of view to how our products should be defined and positioned,” said King Dai, Chief Executive Officer of HISUN Motors USA. “Expanding his role to include brand allows us to take a more unified and long-term approach to how we present ourselves in the market.”
In his role as Chief Product and Brand Officer, Charles is responsible for defining and guiding the HISUN brand strategy across all customer and consumer touchpoints. This includes establishing a clear brand identity, aligning product positioning with brand values, and ensuring consistency across retail and dealer channels.
“HISUN has strong manufacturing capabilities and a broad distribution footprint, but there is an opportunity to better define how the brand shows up in the market,” said Charles Kim. “This role is about taking a long-term view—aligning product, brand, and customer experience to create a more consistent and intentional presence across all touchpoints.”
The role works in close partnership with the company’s marketing organization, which continues to focus on campaign execution, customer acquisition, and day-to-day marketing activities. Together, these functions support both the long-term development of the HISUN brand and its near-term performance in market.
This leadership expansion reflects HISUN Motors USA’s continued effort to build a more structured and disciplined approach across product, brand, and go-to-market strategy.
About HISUN Motors USA
HISUN Motors USA is the exclusive distributor of HISUN vehicles in the United States, supporting a growing portfolio of utility and recreational side-by-sides and all-terrain vehicles. In coordination with global engineering resources, the company focuses on delivering products that are purpose-built for the needs of U.S. customers, dealers, and retail partners.
HISUN Motors USA is focused on building structured product platforms, expanding its portfolio, and strengthening alignment between product development, brand, and go-to-market execution. With a national dealer network and key retail partnerships, the company is establishing a more integrated and scalable approach to growth in the U.S. powersports market.