Zegin Braun - Vice President of Sales

HISUN Motors USA Announces Promotion of Zegin Braun to Vice President of Sales

 

McKinney, Texas, – HISUN Motors USA today announced the promotion of Zegin Braun to Vice President of Sales, recognizing his exceptional industry experience, proven leadership, and longstanding commitment to strengthening HISUN’s dealer and retail network. With more than 25 years in the powersports and motorsports industry — and a career at HISUN that began on the front lines as a sales representative — Braun is uniquely positioned to lead the company’s unified sales strategy and support its next phase of growth.

 

Braun’s career spans multiple disciplines within the industry. He began in professional Motocross and Supercross, followed by more than a decade as a sports broadcaster covering premier events including Arenacross, Supercross, and Monster Truck competitions. He later spent over 15 years in sales leadership roles with Parts Unlimited and Tucker Powersports, and subsequently served eight years as Director of Inventory at a major classic and exotic car consignment brokerage.

 

Braun joined HISUN Motors USA as a District Sales Manager, where he worked closely with dealer partners and played a key role in strengthening dealer engagement and expanding market presence. He was later promoted to National Sales Manager, where he helped elevate dealer collaboration, refine product positioning, and reinforce HISUN’s commitment to delivering durable, professional-grade utility vehicles supported by a strong dealer and service network.

 

In his new role, Braun will assume leadership of both dealer and retail sales channels, creating a unified structure designed to improve alignment, execution, and national growth. This organizational evolution follows the planned retirement of Ryan Doherty, Vice President of Retail Sales, and reflects HISUN’s broader initiative to strengthen leadership alignment and support the company’s continued expansion in the United States.

 

“Zegin’s promotion reflects our confidence in his leadership and our commitment to strengthening HISUN Motors USA for the future,” said King Dai, Chief Executive Officer of HISUN Motors USA. “He understands our partners, our products, and the direction of our company. As we continue introducing new platforms and expanding our presence, Zegin will play a key role in driving our sales organization forward.”

 

“Zegin has earned this role through consistent leadership, strong dealer relationships, and a clear understanding of how to build and scale a high-performing sales organization,” said Charles Kim, Chief Product and Marketing Officer of HISUN Motors USA. “This position unifies our dealer and retail sales leadership under a single strategic direction, creating stronger alignment with our partners and improving how we bring HISUN products to market. Zegin’s leadership will play a critical role as we continue expanding our product platforms and strengthening our presence nationwide.”

 

“I am very excited for this next chapter for the company and for what is ahead,” said Braun. “With our newly appointed CEO, King Dai, taking leadership in 2025, and with significant new product introductions on the horizon, we are building strong momentum. The combination of new leadership, new product platforms, and a unified sales strategy positions HISUN Motors USA to reach new levels and strengthen our position across the powersports industry.”

 

“As I transition toward retirement, I am proud of the partnerships we have built and the progress HISUN Motors USA has made expanding its retail presence,” said Ryan Doherty, Vice President of Retail Sales, HISUN Motors USA. “Zegin brings strong leadership and a deep understanding of our partners, and I am confident he will continue strengthening the foundation we have built and supporting the company’s continued growth.”

 

Braun’s nearly three decades of experience, combined with his firsthand understanding of HISUN’s culture, dealer network, and customers, position him to help lead the company into a new era of growth, alignment, and market expansion.