Zegin Braun - Vice President of Sales

McKinney, Texas — HISUN Motors USA today announced the promotion of Zegin Braun to Vice President of Sales, where he will lead the company’s dealer and retail sales channels across North America.

Braun has been an integral part of HISUN’s sales organization, contributing to the company’s growth across both independent dealer networks and national retail partners. In his new role, he will be responsible for aligning sales strategy and execution across channels, supporting continued expansion, and strengthening relationships with key partners.

Braun’s career spans more than 25 years in the powersports and motorsports industry. He began in professional motocross and supercross before transitioning into broadcasting, where he covered premier events including Arenacross, Supercross, and Monster Truck competitions. He later spent over 15 years in sales leadership roles with Parts Unlimited and Tucker Powersports, and most recently served as Director of Inventory at a leading classic and exotic vehicle consignment company.

Braun joined HISUN Motors USA as a District Sales Manager, working closely with dealer partners and playing a key role in strengthening dealer engagement and expanding market presence. He was later promoted to National Sales Manager, where he helped elevate dealer collaboration, refine product positioning, and support continued growth across the business.

In his new role, Braun will assume leadership of both dealer and retail sales channels, creating a more unified structure designed to improve alignment, execution, and national growth. This organizational evolution follows the planned retirement of Ryan Doherty, Vice President of Retail Sales, and reflects HISUN’s continued focus on strengthening leadership alignment across the business.

“Zegin has been a strong contributor to our growth and understands how to support both our dealer network and retail partners,” said King Dai, Chief Executive Officer of HISUN Motors USA. “As we continue to grow, his leadership will be important in helping us build a more aligned and effective sales organization.”

“Zegin has earned this role through consistent leadership, strong dealer relationships, and a clear understanding of how to build and scale a high-performing sales organization,” said Charles Kim, Chief Product and Marketing Officer (CPO &CMO) of HISUN Motors USA. “This position brings our dealer and retail sales leadership into a more unified structure, strengthening alignment across channels and improving how we bring HISUN products to market. Zegin’sleadership will be critical as we continue expanding our product platforms and building a more connected approach across product, sales, and marketing.”

“I’m excited to take on this role and continue building on the momentum we’ve created,” said Zegin Braun. “We have a strong foundation across both dealer and retail channels, and I’m looking forward to continuing to support our partners and customers as we grow.”

“As I transition toward retirement, I am proud of the partnerships we have built and the progress HISUN Motors USA has made expanding its retail presence,” said Ryan Daugherty. “Zegin brings strong leadership and a deep understanding of our partners, and I am confident he will continue strengthening the foundation we have built and supporting the company’s continued growth.”

Braun’s experience, combined with his deep understanding of HISUN’s dealer network, retail partners, and customer base, positions him to help lead the company into its next phase of growth and alignment.

 

About HISUN Motors USA

HISUN Motors USA is the exclusive North American distributor of HISUN vehicles, offering a range of utility side-by-sides, all-terrain vehicles, and off-road products through both independent dealer networks and national retail partners. The company focuses on delivering well-equipped, purpose-built vehicles designed to meet the needs of work and recreational users across a wide range of applications.

 

Media Contact

Charles Kim

Chief Product & Marketing Officer
HISUN Motors USA